LinkedIn is introducing new verification features to help tackle fake accounts over the coming months.
The business-focused social platform is a fantastic place to connect with like-minded businesspeople and to find new employees, jobs, and opportunities.
But thanks to this popularity, we’re seeing an increase in fake profiles created by scammers for more sinister purposes.
Bot-like accounts have been cropping up all over the platform. They’ve been spamming people, tricking genuine profiles into downloading malware, and scamming them into giving away personal data.
LinkedIn holds a considerable amount of information on each of its members, including their job history, contact details, professional interests, and places of work – all valuable data that a determined criminal could use.
These fake accounts can be hard to spot because they look like real people (sometimes AI-generated deepfake images), seem to work for legitimate businesses, and the profiles are carefully curated to look like the real deal.
LinkedIn is making changes over the coming months to help tackle these fake accounts through an improved account authentication process.
Microsoft owns LinkedIn and is partnering with the secure identity platform Clear to help verify accounts using work email addresses, government-issued IDs, and phone numbers.
If initial testing in the US is successful, we expect to see a wider rollout over the coming months.
After providing the relevant information, accounts will receive a verification mark, like the ones introduced by Twitter. However, unlike Twitter, LinkedIn will be offering verification free of charge.
Questions?
We’ll keep you updated when we know more, but in the meantime, if you need help keeping all your accounts secure, click the button below to schedule your complimentary 30-minute Get Started meeting to find out how Netconex can help.
Published with permission from Your Tech Updates.
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